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Hong Kongers Wait 2 Hours for Newly Arrived Taiwanese Honey Toast

Hong Kongers Wait 2 Hours for Newly Arrived Taiwanese Honey Toast

The 15-cm-tall honey toast at Dazzling Cafe.

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Dazzling Cafe, a Taiwanese honey toast cafe with seven locations in Taiwan and two in Shanghai, opened its first Hong Kong branch on June 18th. The address is Shop 22, L3, The ONE, 100 Nathan Road, Tsim Sha Tsui.

The chain has remained popular in Taiwan since it first got started in 2010, as the word spread about Dazzling Cafe's "relaxing ambience and exquisite desserts"--so much that the establishment attracts more than just sweets-loving women, but also diners on business. And just like in Taiwan, a line forms outside the Hong Kong branch two hours before opening and the average wait time remains steady throughout the day at around two hours.

Each Dazzling Cafe location has its own store color. The Hong Kong branch, officially nicknamed "Hong Kong Ocean," has an ocean blue theme to conjure up images of the sea. Dazzling actually began as an accessories, not sweets, brand, and that origin is reflected in the cafe's design, with door handles designed like diamond rings and seats shaped like bunny ears. These imaginative touches give the interior a cute-meets-graceful character. The staff, garbed in frilled aprons, speak Chinese with a Taiwanese accent, giving customers the sense they are actually in Taiwan.

There are nine types of honey toast on the main menu. The outdoor menu board includes Dazzling Classic Honey Toast for HK$85. Inside the 15-centimeter-thick piece of toast is a mini slice of toast mixed with a plentiful serving of home-made custard cream. The top is ornamented with a scoop of vanilla ice cream and strawberry. In addition to Dazzling Cafe's original tear drop-shaped waffles and unique drinks, the offerings to be had include eight types of pasta and other tasty selections.

The Hong Kong Dazzling Cafe is operating on a trial basis through July, open on Monday to Thursday from 12:00 p.m. to 5:00 p.m. and on Friday to Sunday from 12:00 p.m. to 8:00 p.m. Diners are limited to a two-hour stay. The restaurant will begin taking reservations once the trial period ends.

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