1st Muji Cafe outside Japan at Remodeled Muji Store at Lee Theatre in Causeway Bay

1st Muji Cafe outside Japan at Remodeled Muji Store at Lee Theatre in Causeway Bay

The first "Cafe & Meal MUJI" outside Japan opened in Causeway Bay, Hong Kong.

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Mujirushi Ryohin, better known as Muji, reopened a remodeled story at the Causeway Bay Lee Theatre (22/F, Lee Theatre Plaza, 99 Percival Street) on June 11.

The store has expanded to the third and fourth floors and now has a total floor space of around 16,000 square feet. Muji spent HK$25 million on renovating the interior. General household goods now make up roughly half of the merchandise, while 40% is clothing and 10% is food products. Mujirushi Ryohin, which has 379 stores in Japan and 212 more in other countries, has 10 locations in Hong Kong including the Muji to Go branch at Hong Kong International Airport that specializes in goods for travel, business and leisure.

The President of Ryohin Keikaku (the company that owns Muji), Masaaki Kanai, attended the opening ceremony. In his remarks he explained Hong Kong's importance to the brand. "Overseas sales now account for about 20% of total sales. Seventy percent of that comes from China, Hong Kong and Taiwan." Expanding on the subject, he added, "Hong Kong is an excellent member and holds an important key to spreading the Cafe & Meal Muji and Muji to Go brands outside Japan."

One notable aspect of the remodeled store is that it now has the first Cafe & Meal Muji (also known as Muji Cafe) outside Japan. The 1,420-square-foot cafe takes up about 20% of the third floor. There are currently 17 Cafe & Meal Muji locations in Japan. Fresh ingredients are at the heart of the largely vegetable-based menu's concept.

That menu includes meals, desserts and more. The 3-Deli Set (HK$88) is a deli plate with three items. There is also larger 4-Deli Set for HK$98. The meals come with white rice or rice mixed with grains, as well as miso soup or a beverage. There are six desserts including cake and pudding made with Okinawan honwaka sugar. A dessert on its own is priced between HK$30 and HK$45, while meal-and-dessert sets are HK$65 to HK$70.

"I'm happy that we could open the first Cafe & Meal Muji outside Japan here in Hong Kong," said Ms. Dora Hung, Muji HK's general manager. "Hong Kong is a place where things spread to other cities, so I really want us to do our best."

Business hours for both the store and cafe are from 11:00 a.m. to 10:30 p.m



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