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HK's First "HMV Kafes" Blend Music and Cafes with 2 New Locations

The Hong Kong subsidiary of major U.K.-based music retailer HMV, which opened its first shop in the territory in 1994, opened two branches of a new cafe on November 7: "hmv kafe." The new establishment blends music with a cafe environment. One is in Happy Valley (G/F, 18A Sing Woo Road) and the other is in Central (3/F Entertainment Building, 30 Queen’s Road Central).

HMV went under this past January. Investment firm AID Partners made an outright purchase of its Hong Kong operations in late February, and now the company runs five record stores in the territory. The new hmv kafe came about from a partnership with The Coffee Academics.

The Happy Valley cafe seats 20 people. It also has spacious terrace seating for another 30 customers outdoors. The cafe sports the HMV logo and sells CDs as well. Customers can listen to music inside by using tablets installed with a special music app.

Items on the cafe's standard drink menu start at HK$24, while five special coffees with music motifs are also available. The "JAZZ" (HK$48), inspired by renowned jazz musician Louis Armstrong, is an espresso with rose-flavored milk topped with vanilla cream. These and other original drinks are on offer for customers' enjoyment.

There are many other options as well such as salad, pasta and more on the a la carte menu, plus desserts. In addition to offering lunches as well, hmv kafe has draft beer, cocktails and other alcoholic beverages and is open until late on weekends.

Regular business hours are from 9:30 a.m. to 11:00 p.m. The cafes are close at 1:00 a.m. on Fridays and Saturdays and open at 11:00 a.m. on Sundays.

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